That's the thing, while this product is buzzword compliant it also works and delivers real value.

Just because AI is so buzzy doesn't mean all claims of AI value are horseshit. Yes, some of them are complete horseshit. And some of them work but not very well. Those are the challenges of being in this stage of the hype curve. But after the hype crashes with reality, we'll be down to the actual value that AI does provide, and from there we'll climb back up the curve as the technology further develops and matures, producing worthwhile applications.