At tthe start of Better Call Saul season 5 we see Jimmy McGill embracing his new lawerly identity of Saul Goodman. In a way he's returned to his roots working as a defense attorney for clients on the margins of society. But whereas Jimmy McGill of several years prior was walking the halls of the courthouse to find public-defender cases out of desperation to find any paying work, Saul Goodman courts the petty criminal element while sneering at them.

In the season opener, "Magic Man", Saul hosts a free phone giveaway that looks like a combination of a street sideshow and a county fair. Every stereotype of "person likely to cause trouble" is showing up. The scene is full of piercings, face tattoos, leather and chains, motorcycles, and cars with hydraulics and loud stereos.
At first I thought maybe Saul was working the crowd at a sideshow— slang for an illegal street racing event that I remembering being common back in the 00s before police started cracking down on them, hard— but it turned out this whole event was about him. He was dressed up like a carnival barker and had his own brightly-colored little circus tent.

Inside the circus tent Saul gives these people who've chosen the seamy underside of society a genuine deal: a free, prepaid cellphone. No strings. The only catch— and it's not really a catch—is that each phone is preprogrammed with Saul's number on speed dial.
As Jimmy explains to his ride-or-die, Kim, in another scene, "Pretty soon every one of these idiots is going to find themselves arrested and they're going to need a lawyer."
But does courting every stereotype of likely criminal lowlife pay? Especially when Jimmy was struggling to make ends meet picking up public-defender cases a few years ago? Episode 5.02 shows Saul's new business plan at work.
Younger lawyer Jimmy was struggling to make ends meet because he was working one case at a time. Flamboyant defense lawyer Saul quickly builds a portfolio of dozens of simultaneous cases. Then he cuts deals with the prosecutors to resolve cases without going to trial. Other lawyers are astonished at his case load. One of the prosecutors calls out what he's doing and criticizes him for it: churning clients faster so he can represent— and earn money from— more clients. It's basically a volume game for Saul.

In the season opener, "Magic Man", Saul hosts a free phone giveaway that looks like a combination of a street sideshow and a county fair. Every stereotype of "person likely to cause trouble" is showing up. The scene is full of piercings, face tattoos, leather and chains, motorcycles, and cars with hydraulics and loud stereos.
At first I thought maybe Saul was working the crowd at a sideshow— slang for an illegal street racing event that I remembering being common back in the 00s before police started cracking down on them, hard— but it turned out this whole event was about him. He was dressed up like a carnival barker and had his own brightly-colored little circus tent.

Inside the circus tent Saul gives these people who've chosen the seamy underside of society a genuine deal: a free, prepaid cellphone. No strings. The only catch— and it's not really a catch—is that each phone is preprogrammed with Saul's number on speed dial.
As Jimmy explains to his ride-or-die, Kim, in another scene, "Pretty soon every one of these idiots is going to find themselves arrested and they're going to need a lawyer."
But does courting every stereotype of likely criminal lowlife pay? Especially when Jimmy was struggling to make ends meet picking up public-defender cases a few years ago? Episode 5.02 shows Saul's new business plan at work.
Younger lawyer Jimmy was struggling to make ends meet because he was working one case at a time. Flamboyant defense lawyer Saul quickly builds a portfolio of dozens of simultaneous cases. Then he cuts deals with the prosecutors to resolve cases without going to trial. Other lawyers are astonished at his case load. One of the prosecutors calls out what he's doing and criticizes him for it: churning clients faster so he can represent— and earn money from— more clients. It's basically a volume game for Saul.