The Beer that Inspired a Movie
Jun. 16th, 2025 09:52 pmYesterday I wrote about trying shit beer just because it's well reviewed in a Buzzfeed listicle. Well, there was another beer on one of those shit lists that I was keeping in the back of my mind. Not because it's actually shit but because I've had it before and— at the time at least— didn't think it was shit. I mean, how could this beer be shit when it didn't just impress 10 random bartenders surveyed for a 2020s Buzzfeed listicle but inspired a blockbuster movie franchise in the 1970s and 1980s?
That's right, this beer inspired a movie.
I'm talking about Smokey and the Bandit.
And it wasn't just a touchstone of American cinema from 1977 but it also launched the career of movie star Burt Reynolds.
And the beer? I'm talking, of course, about Coors Banquet.

"Wait," you might be thinking, "Isn't Smokey and the Bandit about Burt Reynolds exuding ``country cool'' while outfoxing a bunch of incompetent Southern sheriffs who are trying to write him speeding tickets?"
Yes, it is about all that. But the driving motive of the story, the thing that kicks off all the action, is beer. And not just any beer, but specifically Coors Banquet.
It's part of American folklore that Coors, based in Golden, Colorado, didn't distribute its beer west of the Mississippi River until 1986. For decades people who traveled across the US found that this really tasty beer that was available in Western states wasn't available in the rest of the country. Among beer aficionados it became notorious. Travelers would bring cases home with them. Coors is even reputed to have been carried aboard Air Force One multiple times, as presidents Eisenhower and Ford were fans of it. Thus the MacGuffin for Smokey and the Bandit in 1977: a wealthy gambler in Atlanta challenges a truck driving team to bring him a shipment of 400 cases of Coors Banquet— illegally— in time to show off to his peers at a racing event. They have to drive from Georgia to Texas to fetch it, then back in record time to deliver it.
So, after that wind-up, how does it taste?
It's... not shit.
Unlike other "shit" beers I've tried— unlike pretty much all other traditional mass-produced US beers— it doesn't have a nasty taste. It doesn't have a nasty taste at the beginning that fades away, it doesn't taste nasty at the end. It doesn't taste nasty on its own, it doesn't tasty nasty with food. It just tastes... decent. Like mass-produced US beer if it... wasn't shit. 😳
Mind you, it's not a richly flavorful beer. It's basic beer. But it's decent basic beer. Like, I could set this alongside any of countless basic European beers and it'd fit right in.
Mind you #2, this is not Coors Light. The "Silver Bullet" is a hugely selling beer, propelled by the sales and marketing behind its lower calorie formulation. It's lower in calories and also way lighter in taste. Coors Banquet is the original Coors and has a richer taste.
So, pop open a gold label Coors and watch country-cool Burt Reynolds outfox a bunch of dim-witted Southern sheriffs trying to write him a speeding ticket.
That's right, this beer inspired a movie.
I'm talking about Smokey and the Bandit.
And it wasn't just a touchstone of American cinema from 1977 but it also launched the career of movie star Burt Reynolds.
And the beer? I'm talking, of course, about Coors Banquet.

"Wait," you might be thinking, "Isn't Smokey and the Bandit about Burt Reynolds exuding ``country cool'' while outfoxing a bunch of incompetent Southern sheriffs who are trying to write him speeding tickets?"
Yes, it is about all that. But the driving motive of the story, the thing that kicks off all the action, is beer. And not just any beer, but specifically Coors Banquet.
It's part of American folklore that Coors, based in Golden, Colorado, didn't distribute its beer west of the Mississippi River until 1986. For decades people who traveled across the US found that this really tasty beer that was available in Western states wasn't available in the rest of the country. Among beer aficionados it became notorious. Travelers would bring cases home with them. Coors is even reputed to have been carried aboard Air Force One multiple times, as presidents Eisenhower and Ford were fans of it. Thus the MacGuffin for Smokey and the Bandit in 1977: a wealthy gambler in Atlanta challenges a truck driving team to bring him a shipment of 400 cases of Coors Banquet— illegally— in time to show off to his peers at a racing event. They have to drive from Georgia to Texas to fetch it, then back in record time to deliver it.
So, after that wind-up, how does it taste?
It's... not shit.
Unlike other "shit" beers I've tried— unlike pretty much all other traditional mass-produced US beers— it doesn't have a nasty taste. It doesn't have a nasty taste at the beginning that fades away, it doesn't taste nasty at the end. It doesn't taste nasty on its own, it doesn't tasty nasty with food. It just tastes... decent. Like mass-produced US beer if it... wasn't shit. 😳
Mind you, it's not a richly flavorful beer. It's basic beer. But it's decent basic beer. Like, I could set this alongside any of countless basic European beers and it'd fit right in.
Mind you #2, this is not Coors Light. The "Silver Bullet" is a hugely selling beer, propelled by the sales and marketing behind its lower calorie formulation. It's lower in calories and also way lighter in taste. Coors Banquet is the original Coors and has a richer taste.
So, pop open a gold label Coors and watch country-cool Burt Reynolds outfox a bunch of dim-witted Southern sheriffs trying to write him a speeding ticket.