A Year with Hilton Aspire
Apr. 9th, 2026 10:10 pmAbout a year ago I opted to do something unusual for me, in the credit card churning game. I opened a miles-and-points credit card without a hefty signup bonus. It was doubly unusual because not only did I open it without a hefty signup bonus but I accepted a hefty annual fee of $650. I crunched the numbers in my head and decided I could make the card pay off, even starting out $650 in the hole. Now that I've owned it for a year, let's check the math on whether I was right.
The credit card I'm talking about is the Hilton Honors American Express Aspire. It's one of the new generation of premium cards— offering premium benefits in exchange for a premium price, that whopping $650 annual fee.
The trick with the benefits is that you've got to spend money on certain things, regularly, to use them. For example, there's an annual $400 credit on Hilton resort stays. But it's broken up as $200 each six-month period, and it's only good at the small percentage of Hilton's properties they classify as resorts. Similarly there's an annual credit of up to $200 on airline purchases. It's couponed as four quarterly credits of up to $50. You've got to spend on these things every period to maximize the benefit.
Then there are the points from spending. Even with no signup bonus I earned 132,500 Hilton Honors points over the past 12 months. Yeah, that sure looks like a big number, but HH points are barely worth $0.004 anymore, so that's just $530. And again, that's a gross value. For the net value I subtract the opportunity cost of not using one of my 2%-cash-back, no-fee cards. I cycled $15,500 of charges to earn those points. At 2% that's $310 I could have earned elsewhere, fee-free. So the points net from this card is just $220. Still, a win's a win, and this increases my net win for the year to $471.
Every year with this card Hilton provides a free-night certificate. In the distant past I used these certs on nice-ish hotels that cost, say, $250/night. Then, as prices rose and I widened my aperture, I found a $400/night hotel. Then I really thought about it and found an absolutely amazing $1,000+/night hotel. And you know what? I'm going to book it again.
Booking that hotel for one night pushes the value of this card to over $1,800 for the past year. But you know what? Due to that "trick of timing" I mentioned above, I got two of those free-night certs. That two nights at that amazing hotel that costs almost $1,200/night now. That puts the net value of this card to about $3,000.
It's a toss-up because that "trick of timing" I mentioned several times won't be there for me again. The resort credit will be worth only $400, not $600, and even $400 is only if I max it out— which I'm not sure I will. The airline credit will be maxed at $200. And there will only be one of those free-night certs... and it's not worth making a trip somewhere just for 1 night. (I debated how worth it it was even traveling for 2 nights.)
Put all these together and it's a lot smaller win I can forecast next year than this past year. A smaller win, and yet I start out $650 in the hole (paying the annual fee) if I want to play. I might or might not renew this card when the annual fee posts in a few weeks.
The credit card I'm talking about is the Hilton Honors American Express Aspire. It's one of the new generation of premium cards— offering premium benefits in exchange for a premium price, that whopping $650 annual fee.The trick with the benefits is that you've got to spend money on certain things, regularly, to use them. For example, there's an annual $400 credit on Hilton resort stays. But it's broken up as $200 each six-month period, and it's only good at the small percentage of Hilton's properties they classify as resorts. Similarly there's an annual credit of up to $200 on airline purchases. It's couponed as four quarterly credits of up to $50. You've got to spend on these things every period to maximize the benefit.
Maxing Out a Few Key Benefits
There are a lot more potential benefits than just the few I name here. These are just the few that work for me. And over the past year I did a solid job of making them work.- Due to a trick of timing I hit the semiannual $200 resort credit three times. That's $600.
- It took a bit of finagling but I hit the $50 airline credit every quarter. And due to the same trick of timing I hit it five times in 12 months. That's another $250.
- Amex offers small cash-back incentives at dozens of specific vendors every month. 99% of these are places I have no desire to shop, but the other 1% I did charge purchases at and earned $51 cash back.
Then there are the points from spending. Even with no signup bonus I earned 132,500 Hilton Honors points over the past 12 months. Yeah, that sure looks like a big number, but HH points are barely worth $0.004 anymore, so that's just $530. And again, that's a gross value. For the net value I subtract the opportunity cost of not using one of my 2%-cash-back, no-fee cards. I cycled $15,500 of charges to earn those points. At 2% that's $310 I could have earned elsewhere, fee-free. So the points net from this card is just $220. Still, a win's a win, and this increases my net win for the year to $471.
Diamond Status
Owning the card gives me Diamond elite status in the Hilton Honors program. For the limited-service hotels we stay at a lot of the time that means very little; a couple bottles of water and maybe an upgrade to a slightly larger room. At fancier hotels it can mean a nicer room upgrade and a comped spendy breakfast buffet. We enjoyed a bit of each on our trip to Italy last year. I figure the comps were worth $200 to us. That brings the net win on the card to $671.But Wait, There's More!
Potentially a lot more. There's a big benefit I haven't yet gotten the value of.Every year with this card Hilton provides a free-night certificate. In the distant past I used these certs on nice-ish hotels that cost, say, $250/night. Then, as prices rose and I widened my aperture, I found a $400/night hotel. Then I really thought about it and found an absolutely amazing $1,000+/night hotel. And you know what? I'm going to book it again.
Booking that hotel for one night pushes the value of this card to over $1,800 for the past year. But you know what? Due to that "trick of timing" I mentioned above, I got two of those free-night certs. That two nights at that amazing hotel that costs almost $1,200/night now. That puts the net value of this card to about $3,000.
Will I Renew? It's a Toss-up!
But will I renew this card? That's always the question I ask in these reviews. As over-the-top as the $3,000 net value I stand to realize from owning this card for one year is, you might think holding it for the next 12 months is a slam-dunk. Actually, it's a toss-up.It's a toss-up because that "trick of timing" I mentioned several times won't be there for me again. The resort credit will be worth only $400, not $600, and even $400 is only if I max it out— which I'm not sure I will. The airline credit will be maxed at $200. And there will only be one of those free-night certs... and it's not worth making a trip somewhere just for 1 night. (I debated how worth it it was even traveling for 2 nights.)
Put all these together and it's a lot smaller win I can forecast next year than this past year. A smaller win, and yet I start out $650 in the hole (paying the annual fee) if I want to play. I might or might not renew this card when the annual fee posts in a few weeks.
Back in the day, credit card churners would churn the ever-loving hell out of this card. I was never so greedy. Once a year was enough for me. 😅
Hilton edged out Marriott to be my #1 hotel chain again in 2025 (ditto
Marriott was my #2 hotel chain again 2025, falling just behind Hilton with 15 nights (16 if I include one Hawk did on her account). Back in the 2010s Marriott was my #1 choice. I routinely hit 50+ BIB (butt-in-bed) nights a year with them. My overall amount of travel, especially business travel, has decreased since then. And Marriott has gotten... unfriendly. Their prices in many markets are 15-20% higher than their competition, and getting elite benefits from them is like pulling teeth. Benefits shouldn't be hard; I'm a Lifetime Titanium elite! But here we are.
Intercontinental Hotels Group (IHG), whose portfolio includes Holiday Inn and Holiday Inn Express, remained my #3 hotel chain in 2025. I stayed 8 nights with them... though that increases to 12 if I count in the nights Hawk and I stayed with IHG on her account. (She's burning off points, too!) Every year recently it's looked like IHG will leap ahead of the others, as its footprint of plenty of decent limited-service properties in smaller towns than Hilton and Marriott fits our travel patterns well. But this year
For several years Best Western was been down in my "Whatever" category (see below), the group of hotel chains I stay at so infrequently I just don't care. For example, I didn't touch BW at all for years. But the chain came back on my radar in 2024 as they do what IHG does at the lower end, but even moreso. And as IHG was too pricey much of the time, I traded down to BW several times in 2024. That left me about 24k points at the end of 2024... which I still have at the end of 2025. Thus my plans for 2026 remain the same: find some reasonable redemption, presumably a one-night stay somewhere not too swank, for my BW points.
I've called my American Airlines points (see below) a mountain for many years as I've hovered over 750k with them. I've now built my Southwest balance up to that level. I finish 2025 with 770,000 Rapid Rewards points. That's a new high... and that's not a good thing, for the reasons I outlined above.
I seem to alternate between up and down years with my United MileagePlus miles. After
I've had a crazy big balance with AA for years now. What's "crazy big"? If you thought my three-quarters of a million with Southwest was wild, try this on for size: I have nearly 900,000 AA points.
Rounding out the list here is Delta Airlines. While it's been over two years since I flew on AA it's been at least three since I set foot on Delta or one of their partners. I retain a pile of points with them— though it's a waaaay smaller pile than with AA. It's not a mountain but a molehill. My balance of Delta Skymiles is a mere 15k.
I have kept this card for many years not because it pays any high-flying benefits but because it does the opposite. This lowly card pays a not-generous 5x points/dollar on IHG hotel spend; 2x on restaurant, gas, and grocery spend; and 1x on everything else. At a value of 0.6 cents per IHG point* that's only 3% value on hotels and less than 2% on everything else. I already own
I opened this card last year under a fairly typical (for this card) offer of 75,000 bonus UA miles after $5,000 of spend in the first 3 months. I hit the spending target easily in the first two months then... didn't quite toss this card in the proverbial sock drawer for the remainder of the year. Instead I kept using it occasionally, taking advantage of various promotions it offered. At the end of 12 months I've charged a total of $6,700 on the card and earned 85,100 points.
The benefit I hadn't noticed before is Pay Yourself Back (PYB). Lots of cards nowadays have PYB schemes. The idea is you spend some of the points you've earned with the card to credit back the cost of purchases you've charged.
I know United miles are worth a minimum of 1.1 cpp when buying tickets. Thus I was surprised when I clicked through the PYB interface on my Chase card account and saw that it would credit my $350 AF for 25,000 points— a redemption rate of 1.4 cpp!
I opened this one last summer because there was an interesting sign-up bonus. (It's virtually always about the sign-up bonus!) The offer was 60k points after $3,000 spend in 3 months, plus another 60k points after $15,000 spend in 9 months. Combined with the minimum of 15,000 points earned from $15k of charges, that's at least 135,000 points— enough right there to qualify for Southwest's valuable Companion Pass. I gave an example of how that works recently when
But how do I value it? I decided to value it through the points I earn. The valuation of 2 cents per point I use is a blended rate that reflects the combination of buying individual tickets, where the redemption rate is about $.013, with adding on a companion for free on some of those flights. Basically I'm figuring that half the tickets I buy I'll add my companion on.


Marriott slipped to being my #2 hotel chain in 2024 as my 13 nights with Hilton edged out my 12 nights with Marriott. Marriott's count rises to 17, though, if we include nights Hawk paid for with points from her account. Of course, these numbers are way down from the 60, 70, or more nights per year I logged with Marriott in my business travel heyday years ago.
Reaching A+ requires earning 70,000 Tier Qualifying Points (TQPs) in a year. These come primarily from flying and are revenue based. (I.e., the more a ticket costs, the more points you earn. Points are not distance-based like in other airlines' programs in years past.) There are also bonuses for certain credit card activity. I managed my cards and charges adroitly to earn over 15k TQPs through them. Then there are occasionally flight bonuses, like double/triple TQPs for flights booked and flown within certain date ranges. I rebooked one of my flights from using points to spending cash to hit this year's bonus in the fall.
The sign-up offer was a bonus of 75,000 American Airlines AAdvantage points for spending $6,000 in 6 months. I hit that target in 3 months then tossed the card in a desk drawer for the next 10 months.
The way I choose to open and close credit cards is never seat-of-the-pants, like "Oh, this fee just posted, I'll close it." I'm very deliberate. So let's review the math on this one.