I've got a mileage run planned for next weekend. As I explained two weeks ago, I'm flying to Los Angeles and back, all in one afternoon/evening, just to earn airline points to renew elite status. Even if you don't click through the link to see the longer explanation you might wonder, "Is that worth it?" Heck, I'm the one who's doing it and I wonder if it's worth it! So imagine my intense curiosity yesterday morning when Southwest showed me there's Another Way....

That's right, instead of flying on a gratuitous trip to earn points, I could just buy the points I need to requalify for elite status!
Ah, but how much for how much? That's always the question when loyalty programs offer to sell you points. Almost by definition, it's going to be a shitty deal. But this one....

...This one is shittier than most.
It's not the fact I only need 140 points while the fewest I can buy is 5,000 that's shitty. I mean, yes, that is shitty. But the price is even shittier.
OMG, $1,450 to buy 5,000 qualifying points? I could buy a flight for $450 that earns that many points. Thus Southwest is effectively billing an extra $1,000 for the privilege of staying home instead of actually having to fly.
No thanks, I'll just stick with flying and wasting half a day.

That's right, instead of flying on a gratuitous trip to earn points, I could just buy the points I need to requalify for elite status!
Ah, but how much for how much? That's always the question when loyalty programs offer to sell you points. Almost by definition, it's going to be a shitty deal. But this one....

...This one is shittier than most.
It's not the fact I only need 140 points while the fewest I can buy is 5,000 that's shitty. I mean, yes, that is shitty. But the price is even shittier.
OMG, $1,450 to buy 5,000 qualifying points? I could buy a flight for $450 that earns that many points. Thus Southwest is effectively billing an extra $1,000 for the privilege of staying home instead of actually having to fly.
No thanks, I'll just stick with flying and wasting half a day.

I have kept this card for many years not because it pays any high-flying benefits but because it does the opposite. This lowly card pays a not-generous 5x points/dollar on IHG hotel spend; 2x on restaurant, gas, and grocery spend; and 1x on everything else. At a value of 0.6 cents per IHG point* that's only 3% value on hotels and less than 2% on everything else. I already own 


The benefit I hadn't noticed before is Pay Yourself Back (PYB). Lots of cards nowadays have PYB schemes. The idea is you spend some of the points you've earned with the card to credit back the cost of purchases you've charged.
I know United miles are worth a minimum of 1.1 cpp when buying tickets. Thus I was surprised when I clicked through the PYB interface on my Chase card account and saw that it would credit my $350 AF for 25,000 points— a redemption rate of 1.4 cpp!



I opened this one last summer because there was an interesting sign-up bonus. (It's virtually always about the sign-up bonus!) The offer was 60k points after $3,000 spend in 3 months, plus another 60k points after $15,000 spend in 9 months. Combined with the minimum of 15,000 points earned from $15k of charges, that's at least 135,000 points— enough right there to qualify for Southwest's valuable Companion Pass. I gave an example of how that works recently when
But how do I value it? I decided to value it through the points I earn. The valuation of 2 cents per point I use is a blended rate that reflects the combination of buying individual tickets, where the redemption rate is about $.013, with adding on a companion for free on some of those flights. Basically I'm figuring that half the tickets I buy I'll add my companion on.
But the points aren't the only value of this card. One of its fringe benefits is that it helps me requalify for A-List/A-List Preferred status each year. That $26k spend I've charged has given me 10,000 tier qualifying points. These aren't redeemable miles but are a valuable leg up toward status.
But there is a bit of calculus, still. For one, the cards pay a bit more than 2%. Each of them offers bonuses at various times. With the Citi, these bonuses come in the form of an extra 3% on this or 5% on that, sponsored by various merchants. Over the past 12 months I've notched nearly $70 in bonuses on the DoubleCash. That's quite a bit relative to the $1,250 or so of charges I've made across the year.
On the Fidelity card I've charged a much higher base level of spend. I've cycled over $18,000 through that card in the past year. And I got one bonus, for $20. Why do I use that card so much more when the bonus is relatively meager?

The card is the Hilton Honors American Express Aspire. And it's not technically a card I've opened; it's a card I upgraded to from my present card. Plus, it's a level of card I have experience with.