A few weeks ago I blogged "
Sure, Cancel my 7am Meeting... at 7:05am" about, well,
the title. It happened again today.
We had a 7am meeting, a customer presentation, which I was asked to attend as of yesterday afternoon because, apparently, it's super important. So again, today, I woke up early to get camera-ready to present at an early meeting.
A few minutes after 7 the first customer joined. He was calling in,
while traveling—so he was unable to
see any of the presentation and demo. And then he informed us that the whole rest of his team was called away to fix an urgent problem on their side. He urged us to give the demo
anyway, using the meeting as a recording the rest of his team could watch later.
Thankfully my teammate who's taking the technical lead on this project put his foot down on that request. It would be stupid to create a recording of a customized demo for people to watch, whenever, maybe, if they remember, if they feel like it. Instead the demo should include the right stakeholders, interactively, so we can ensure their concerns are addressed and validate their feedback.
While my colleague was negotiating with the customer at 7:10am about when/how to reschedule the call I was already blowing up my boss's Slack with messages about how this is getting ridiculous. This is now the
second time this has happened— with the
same customer. And not only that, but our regional sales VP for some reason decided this meeting was
so important that we had 4 people from my functional team (sales engineers) attending... plus a VP engineering from our product org. From a staffing perspective this was a super expensive meeting for my company. A super expensive meeting with
zero value because the customer is not committed. We're throwing the whole varsity team at them to win the sales, while I believe they're just
tire kickers.
I wish there were a penalty box I was allowed to put customers in for blowing off meetings. Like, if you demand a meeting that's outside my normal work hours, and I agree to accommodate because I'm working with you in good faith, and then you leave me standing there alone only to cancel 5-10 minutes after it started, you don't get to do that again. You can have your next meeting at a time that's convenient for
me. And if you abuse my good will
twice, you definitely don't deserve further good will from me.
Unfortunately it doesn't work that way in most places in sales. Most managers in sales are completely spineless in front of customers. Customers abuse us and then whine we're dragging
our feet to serve them? Management amplifies their concerns because,
gasp, they might pay us money in the future. Except tire-kickers are not likely to do that.
It's sad that so many sales managers are spineless because having a spine in this situation is literally one of their important jobs. Sales managers are supposed to ensure their team is putting effort in the right places to maximize revenue subject to the real-world constraint that there isn't time to do everything for everybody. A sales manager who thinks that staff time just grows on trees is counterproductive to sales.
Bonus meeting dipshittery: at 11:23am today a customer messaged us, "Is this meeting still going on?"... for a meeting that started at 11am. Several of us from my company were on the call. We gave up at 11:15 after all customer invitees no-showed. It's like, dude, we're not going to sit around for 23 minutes in a 30 minute call just in case you mosey in at the end.