McDonald's announced this week that it plans to hire 375,000 people this summer. The news is being touted, politically, as evidence of President Trump's strong economy. But how significant is that figure of 375,000 in McDonald's overall picture? I mean, it sure looks like a big number, but is it, really? My conclusion after doing a bit of research is that it looks like Business As Usual that's being touted for political purposes. Here's my analysis:
The first question I considered is how many people work at McDonald's already. 375k is an increase of what percent? A quick search shows that McDonald's currently employs about 800,000 workers. In that sense, adding 375,000 new employees is a huge gain, nearly +50%. But that's not an accurate picture. 800k jobs is a corporate figure. Most McDonald's restaurants are run as franchises, and franchisees do their own hiring. McDonald's actually said in its press release that 375,000 will be hired by it and its franchisees. Added together they currently have an estimated 2 million employees today. So while 375,000 is still a big number it's less than a 20% increase.
My next question is what McDonald's turnover rate is. Hiring 20% new employees is a lot if it's all net growth, but if it's just replacing people who leave then it's nothing new. It turns out McDonald's turnover rate is pretty astonishing— it's 150% per year! That means that for every 100 jobs they have, they have to hire 150 new people every year. Even if we assume this 150% turnover figure applies to only the 1.2 million employees working at franchises, that means McDonald's has to hire at least 1.8 million people every year just to stay level. Dividing that by 4 for a very rough quarterly figure, that means 450,000 new hires every quarter, just to stay level. Viewed from that perspective this announcement of hiring 375,000 people looks like it's actually a staff reduction strategy.
So, is this supposedly positive economic news actually a stealthy way of announcing layoffs? I don't know. Technically, BTW, McDonald's wouldn't need to lay off workers as they have such a high turnover rate anyway. But the point is they could well be decreasing their staff overall.
The notion of a staff reduction makes sense if you look at what's happening at the restaurant level. In more and more places, ordering kiosks are being installed to replace human cashiers. It kind of sucks from a customer perspective, but hey, many restaurants are trying to replace people with self-service.
The first question I considered is how many people work at McDonald's already. 375k is an increase of what percent? A quick search shows that McDonald's currently employs about 800,000 workers. In that sense, adding 375,000 new employees is a huge gain, nearly +50%. But that's not an accurate picture. 800k jobs is a corporate figure. Most McDonald's restaurants are run as franchises, and franchisees do their own hiring. McDonald's actually said in its press release that 375,000 will be hired by it and its franchisees. Added together they currently have an estimated 2 million employees today. So while 375,000 is still a big number it's less than a 20% increase.
My next question is what McDonald's turnover rate is. Hiring 20% new employees is a lot if it's all net growth, but if it's just replacing people who leave then it's nothing new. It turns out McDonald's turnover rate is pretty astonishing— it's 150% per year! That means that for every 100 jobs they have, they have to hire 150 new people every year. Even if we assume this 150% turnover figure applies to only the 1.2 million employees working at franchises, that means McDonald's has to hire at least 1.8 million people every year just to stay level. Dividing that by 4 for a very rough quarterly figure, that means 450,000 new hires every quarter, just to stay level. Viewed from that perspective this announcement of hiring 375,000 people looks like it's actually a staff reduction strategy.
So, is this supposedly positive economic news actually a stealthy way of announcing layoffs? I don't know. Technically, BTW, McDonald's wouldn't need to lay off workers as they have such a high turnover rate anyway. But the point is they could well be decreasing their staff overall.
The notion of a staff reduction makes sense if you look at what's happening at the restaurant level. In more and more places, ordering kiosks are being installed to replace human cashiers. It kind of sucks from a customer perspective, but hey, many restaurants are trying to replace people with self-service.