Customer "Developer Days" Trade Show
Feb. 19th, 2026 03:52 pmDallas Trip #4
DAL Airport · Thu 19 Feb 2026. 4pm.
My main purpose in coming out to Dallas for this short business trip has been to support a "Developer Days" trade show one of our major customers is putting on. They bring together representatives from their internal solutions groups as well as key vendors to staffs booths at a private trade show for their developers. Our company has done a few other trade shows like this in the past year.
Today's "Developer Day" was similar to one I supported in June. Same setup, same conversations... same surprising degree to which people who work at a major bank hoovered up our free merch. A wave of attendees came in at 10:30 (we started at 10am), and people were five-deep at our table, snapping up the merch. In 20 minutes we were out of everything but stickers. And we ran out of stickers before quitting time came around at 2pm.
Also like last time I played "booth babe" while my salesguy colleague stepped away for a few 1:1s. But unlike salesguys at trade shows who often step away to do anything but talk to customers, Maya was off having tough conversations with customer VPs. Staffing the booth while he was doing that was the least I could do.
DAL Airport · Thu 19 Feb 2026. 4pm.
My main purpose in coming out to Dallas for this short business trip has been to support a "Developer Days" trade show one of our major customers is putting on. They bring together representatives from their internal solutions groups as well as key vendors to staffs booths at a private trade show for their developers. Our company has done a few other trade shows like this in the past year.
Today's "Developer Day" was similar to one I supported in June. Same setup, same conversations... same surprising degree to which people who work at a major bank hoovered up our free merch. A wave of attendees came in at 10:30 (we started at 10am), and people were five-deep at our table, snapping up the merch. In 20 minutes we were out of everything but stickers. And we ran out of stickers before quitting time came around at 2pm.
Also like last time I played "booth babe" while my salesguy colleague stepped away for a few 1:1s. But unlike salesguys at trade shows who often step away to do anything but talk to customers, Maya was off having tough conversations with customer VPs. Staffing the booth while he was doing that was the least I could do.