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"Taco Tuesday" Now Trademark-Free!
Oct. 25th, 2023 01:31 pmUnder the heaading of "Also in the news today" comes this tidbit: the term "Taco Tuesday" is now free to be used with trademark infringement!
Fast food giant Taco Bell filed a petition with US Patent & Trademark Office in May challenging the holders of the trademark. Smaller fast-food chain Taco John's, which held the trademark in 49 states, relinquished it in July rather than face expensive litigation costs with Taco Bell. In New Jersey, the one place where Taco John's didn't hold the trademark, "Taco Tuesday" had been trademarked by Gregory's, a local bar-and-grill restaurant, 46 years ago. Yesterday Gregory Gregory, the owner, conceded. Example news coverage: The Philadelphia Inquirer, 24 Oct 2023.
I've got to admit, though, I have never been tempted by a Taco Tuesday promotion. Cheaply made tacos sold at even cheaper prices... yeah, even poor college student me wasn't swayed by that.
Fast food giant Taco Bell filed a petition with US Patent & Trademark Office in May challenging the holders of the trademark. Smaller fast-food chain Taco John's, which held the trademark in 49 states, relinquished it in July rather than face expensive litigation costs with Taco Bell. In New Jersey, the one place where Taco John's didn't hold the trademark, "Taco Tuesday" had been trademarked by Gregory's, a local bar-and-grill restaurant, 46 years ago. Yesterday Gregory Gregory, the owner, conceded. Example news coverage: The Philadelphia Inquirer, 24 Oct 2023.
I've got to admit, though, I have never been tempted by a Taco Tuesday promotion. Cheaply made tacos sold at even cheaper prices... yeah, even poor college student me wasn't swayed by that.
