DPReview.com New Lease on Life
Jun. 22nd, 2023 09:30 amOne of the oldest websites in my bookmarks list, a site I've been reading regularly for twenty-three years, has survived nearly being shut down. Earlier this year, DPReview.com, aka Digital Photography Review, announced its imminent closure. Amazon, its parent company since 2007, chose to close it as part of strategic reduction initiative begun late last year. Just recently it found a buyer to keep it going.

Reaction from the photography community to news in March of Amazon shuttering the site was immense. DPReview is an enormously popular website among photographers, a hub for both information about photography gear as well as lively discussion in dozens of forums it hosts. Nothing else in the space is as comprehensive.
DPReview.com surprisingly continued on over the past few months. Even the site's news-and-reviews editorial content kept on. There was about a one week stop in news-and-reviews editorial content, then surprisingly it crept back to life. First there were best-of type articles, then new product reviews again. Meanwhile the forums, which we were warned would go read-only imminently and then disappear entirely, kept on going, too. What was happening?
DPReview.com is now owned by Gear Patrol. If you're like, "WTF is Gear Patrol?" I don't blame you. I've been reading DPReview.com for twenty-three years and even I don't know who they are. But I'm glad they stepped up to buy this great property and I look forward to continuing to visit it a few times a week.

Reaction from the photography community to news in March of Amazon shuttering the site was immense. DPReview is an enormously popular website among photographers, a hub for both information about photography gear as well as lively discussion in dozens of forums it hosts. Nothing else in the space is as comprehensive.
Three Months in Zombie Mode
Amazon promised to keep DPReview.com up for a little while so contributors could archive their own writings. The thing was, how? And where? There is simply no alternative to the comprehensive site that DPReview.com built itself into years ago. Other sites in the space do only small bits of what DPReview did.DPReview.com surprisingly continued on over the past few months. Even the site's news-and-reviews editorial content kept on. There was about a one week stop in news-and-reviews editorial content, then surprisingly it crept back to life. First there were best-of type articles, then new product reviews again. Meanwhile the forums, which we were warned would go read-only imminently and then disappear entirely, kept on going, too. What was happening?
A New Lease on Life
What I surmise was happening— since Amazon and DPReview are not telling us— is two-fold. One, Amazon realized that with the huge number of page views the site draws it's a money-maker. Maybe not as much of a moneymaker as Amazon wants but potentially enough for someone. Two, Amazon realized it would thus be better to sell it to someone rather than shut it down and write it off as a total loss, so they kept it going the few months it took to find a buyer and complete a sale.DPReview.com is now owned by Gear Patrol. If you're like, "WTF is Gear Patrol?" I don't blame you. I've been reading DPReview.com for twenty-three years and even I don't know who they are. But I'm glad they stepped up to buy this great property and I look forward to continuing to visit it a few times a week.