A Day at the AWS Show
Sep. 18th, 2025 03:45 pmL.A. Trade Show journal #4
At the show · Wed, 17 Sep 2025. 5:30pm
Today has been the trade show. AWS Summit - Los Angeles. The show's now winding down for the day. People started disappearing around 3pm, presumably to try to beat the traffic home, though the show formally goes through 6pm. This has been my first chance today to catch my breath.
I only got to the show just after 10am. I was busy with other tasks, time-sensitive ones, working in my tiny hotel room on the children's chair at my combination nightstand/desk. I had intended to get to the show at 9 but that didn't work out. So at about 9:55 I zipped up my bag, rode the elevator down to the ground floor, and... walked across the street.

That's right, my morning commute today was a walk across the street. Okay, it was kind of a walk across two streets because I had to get to the diagonally opposite corner. 🤣 This is the entire reason why I booked that tiny hotel room knowing it was tiny— and paid a pretty penny for it. Because it's Right. Here.
Minutes later I'd picked up my badge and registration and was ready to hit the show floor.

Traffic at our booth was steady across the day. That was frankly a relief— from a value-for-our-dollar perspective— from last week's trade show, where we had stretches of an hour or more with no meaningful conversations in the booth.
Things did get busy for me in the middle of the afternoon when I had three scheduled demos in a row with different customers. One brought a group of 9-10 people, ranging from devops engineers to a devops lead, to a manager and a VP. And they kept me busy, firing tough questions at me from all sides. I think I did pretty well, though. I look forward to us moving to the next stage with them.
Throughout the day I also saw, and chatted with, a few customers I've been working with for years. It was great to see them "in 3D" again... especially because some of them I've been working with for over 4 years and don't think I've ever met f2f. Plus a few people who stopped by the booth recognized me from portraying Jenkins at the other trade show last week even though I was "Clark Kenting it" today.
Well, the show's winding down now, but the day's not over. My company is sponsoring an after-hours reception at a bar a few blocks away. "Grab a drink and some snacks with us and wait for the traffic to die down before going home," we've been encouraging people all day.
It's a nifty way of framing the event. I don't know, though, how much of a turnout we'll get. Many people have already left to beat the traffic. And I don't blame them. I know if I were on the other side of the table today, I'd value getting home by 5pm to have dinner with my family over having a free drink of two on some company's dime and then getting home at 8:30.
Update: Keep reading in Back to the Moxy
At the show · Wed, 17 Sep 2025. 5:30pm
Today has been the trade show. AWS Summit - Los Angeles. The show's now winding down for the day. People started disappearing around 3pm, presumably to try to beat the traffic home, though the show formally goes through 6pm. This has been my first chance today to catch my breath.
I only got to the show just after 10am. I was busy with other tasks, time-sensitive ones, working in my tiny hotel room on the children's chair at my combination nightstand/desk. I had intended to get to the show at 9 but that didn't work out. So at about 9:55 I zipped up my bag, rode the elevator down to the ground floor, and... walked across the street.

That's right, my morning commute today was a walk across the street. Okay, it was kind of a walk across two streets because I had to get to the diagonally opposite corner. 🤣 This is the entire reason why I booked that tiny hotel room knowing it was tiny— and paid a pretty penny for it. Because it's Right. Here.
Minutes later I'd picked up my badge and registration and was ready to hit the show floor.

Traffic at our booth was steady across the day. That was frankly a relief— from a value-for-our-dollar perspective— from last week's trade show, where we had stretches of an hour or more with no meaningful conversations in the booth.
Things did get busy for me in the middle of the afternoon when I had three scheduled demos in a row with different customers. One brought a group of 9-10 people, ranging from devops engineers to a devops lead, to a manager and a VP. And they kept me busy, firing tough questions at me from all sides. I think I did pretty well, though. I look forward to us moving to the next stage with them.
Throughout the day I also saw, and chatted with, a few customers I've been working with for years. It was great to see them "in 3D" again... especially because some of them I've been working with for over 4 years and don't think I've ever met f2f. Plus a few people who stopped by the booth recognized me from portraying Jenkins at the other trade show last week even though I was "Clark Kenting it" today.
Well, the show's winding down now, but the day's not over. My company is sponsoring an after-hours reception at a bar a few blocks away. "Grab a drink and some snacks with us and wait for the traffic to die down before going home," we've been encouraging people all day.
It's a nifty way of framing the event. I don't know, though, how much of a turnout we'll get. Many people have already left to beat the traffic. And I don't blame them. I know if I were on the other side of the table today, I'd value getting home by 5pm to have dinner with my family over having a free drink of two on some company's dime and then getting home at 8:30.
Update: Keep reading in Back to the Moxy




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