Shrinkflation in the Crapper
May. 29th, 2024 08:35 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
By now I probably don't need to define the term shrinkflation— because you've probably already noticed it. It's a combination of the words shrinking and inflation, and it refers to when manufacturers shrink the size of a product instead of raising its price (inflation). Though lately it seems they've been doing both at the same time often enough. 😡
One bit of shrinkflation has hit the crapper. I noticed when I bought a package of toilet tissue several weeks ago that the package is smaller. By how much, numerically, I couldn't tell you. I haven't memorized the number of square feet per roll. But I do know how big a package of 6 or 12 rolls is, and the packages have definitely gotten smaller.
I wasn't sure what exactly what the difference was until I opened a package and hung a roll. Then I noticed. The new rolls are narrower. Here's the new roll in the package I just opened placed side by side with the spindle of an old roll I just finished off:

Yeah, the new roll is smaller by about 15%.
And the price went up by about 20%.
Fuck inflation and shrinkflation.
One bit of shrinkflation has hit the crapper. I noticed when I bought a package of toilet tissue several weeks ago that the package is smaller. By how much, numerically, I couldn't tell you. I haven't memorized the number of square feet per roll. But I do know how big a package of 6 or 12 rolls is, and the packages have definitely gotten smaller.
I wasn't sure what exactly what the difference was until I opened a package and hung a roll. Then I noticed. The new rolls are narrower. Here's the new roll in the package I just opened placed side by side with the spindle of an old roll I just finished off:

Yeah, the new roll is smaller by about 15%.
And the price went up by about 20%.
Fuck inflation and shrinkflation.