I've remarked a number of times that airline elite status is important enough to me, given how much I travel, that I track my earnings on a spreadsheet. I've got lifetime gold status on United so I don't track that anymore, but I do track my Southwest earnings rigorously. All this year I've been watching my elite qualifying points and forecasting my future flight and credit card activity to map how I can get the 70,000 points to renew A-List Preferred (A+) status.
Back in October it seemed like it would be a long shot to get A+. A long shot but still doable. Then a better plan came together in November with a business trip to Austin. I saw a clear path to cinch A+ by now. When the final points I needed failed to post recently I went back and checked my records. It turns out one of my estimations was off. I am currently 140 points shy of the 70k needed. A lousy 140 points out of 70,000!
So, how can I earn points to make up the difference? This late in the year there's only one way: fly. Fly on a paid ticket. Thus for the first time in 14 years I am going on a Mileage Run.
I scoured Southwest's booking engine yesterday and came up with cheapest trip I could find. December 28th I'll fly a completely gratuitous round-trip to Los Angeles (LAX). I'll fly down in the afternoon, spend a few hours on the ground without even leaving the terminal, then fly back late evening.
What's it going to cost? The one-way flight that gets me the points I need is $109. The other flight I bought with points, 9k.
Is it worth it? Hard to say. A lot of depends on what A+ status is really worth next year. It's kind of a big question mark because Southwest is completely revamping its customer operations with assigned seating. Nobody really knows what it's going to look like in terms of getting good seats with the new policy. But A+ elite status gives me the best crack at it— and like I said above, I fly enough that it matters. So I'm spending some money now to buy a better experience across all of next year.
Back in October it seemed like it would be a long shot to get A+. A long shot but still doable. Then a better plan came together in November with a business trip to Austin. I saw a clear path to cinch A+ by now. When the final points I needed failed to post recently I went back and checked my records. It turns out one of my estimations was off. I am currently 140 points shy of the 70k needed. A lousy 140 points out of 70,000!
So, how can I earn points to make up the difference? This late in the year there's only one way: fly. Fly on a paid ticket. Thus for the first time in 14 years I am going on a Mileage Run.
Mile·age Run, noun: a flight or series of flights taken solely to earn frequent flyer miles or airline elite status.
I scoured Southwest's booking engine yesterday and came up with cheapest trip I could find. December 28th I'll fly a completely gratuitous round-trip to Los Angeles (LAX). I'll fly down in the afternoon, spend a few hours on the ground without even leaving the terminal, then fly back late evening.
What's it going to cost? The one-way flight that gets me the points I need is $109. The other flight I bought with points, 9k.
Is it worth it? Hard to say. A lot of depends on what A+ status is really worth next year. It's kind of a big question mark because Southwest is completely revamping its customer operations with assigned seating. Nobody really knows what it's going to look like in terms of getting good seats with the new policy. But A+ elite status gives me the best crack at it— and like I said above, I fly enough that it matters. So I'm spending some money now to buy a better experience across all of next year.











Sometimes, though, the positive-constructive approach just isn't working. Your prospect isn't giving up much in the way of realistic needs and they're shooting down every value you're presenting. They may also be carping (repeatedly) about things like, "I don't get why it's so expensive." At that point you might try negative selling, or unselling.