Trade Show Day 2
Jul. 30th, 2022 05:24 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
canyonwalkerToday was Day 2 at the trade show in Los Angeles. It went fine. ...Better than I expected actually.
The main metric we're judged on at trade shows is how many "leads" we get. A lead is a scan of someone's badge when they visit our booth. I believe this is not the best metric to track, but that's a) a longer story to explain, and b) something that nobody in charge thinks they should consider input from me on... even though I happen to be right.
Anyway, we got a goodly number of leads today at the booth. That's the basis on which I say it went better than expected. What I expected was a big dropoff in the number of new leads today vs. yesterday. That's because Day 2 is always slower than Day 1 and this Day 2 is a weekend. Would there be as many people here on a Saturday as there were on Friday? I could imagine it going either way. The answer was yes, there were a pretty decent number of attendees here, including a lot of people who didn't visit our booth yesterday. So we got a good number of scans— which makes this show a success in the eyes of our company execs even though it's the wrong metric for them to focus on.
While we had a decent number of new leads today we once again wrapped up early. Yesterday we wrapped by 5:45 even though the show officially ran 'til 6pm. Today the stated hour was 6 again but we wrapped at 5. Many other vendors were folding up their exhibits around the same time. A few had already left by 3.
Finishing early means the show is less grueling. Long days of standing on one's feet, on poured concrete floors, having repetitive conversations about, "So, what does your company do?" with people who largely don't care but are faking it just to get a free hat or insulated bottle, are tiresome... physically and mentally. So I'm happy we wrapped at 5. It means I can relax in my room for a bit before going out to dinner with my colleagues at a reasonable hour.
Tomorrow's a short day on the show floor, 10am-2pm. We'll see if it winds up being even shorter than that.
The main metric we're judged on at trade shows is how many "leads" we get. A lead is a scan of someone's badge when they visit our booth. I believe this is not the best metric to track, but that's a) a longer story to explain, and b) something that nobody in charge thinks they should consider input from me on... even though I happen to be right.
Anyway, we got a goodly number of leads today at the booth. That's the basis on which I say it went better than expected. What I expected was a big dropoff in the number of new leads today vs. yesterday. That's because Day 2 is always slower than Day 1 and this Day 2 is a weekend. Would there be as many people here on a Saturday as there were on Friday? I could imagine it going either way. The answer was yes, there were a pretty decent number of attendees here, including a lot of people who didn't visit our booth yesterday. So we got a good number of scans— which makes this show a success in the eyes of our company execs even though it's the wrong metric for them to focus on.
While we had a decent number of new leads today we once again wrapped up early. Yesterday we wrapped by 5:45 even though the show officially ran 'til 6pm. Today the stated hour was 6 again but we wrapped at 5. Many other vendors were folding up their exhibits around the same time. A few had already left by 3.
Finishing early means the show is less grueling. Long days of standing on one's feet, on poured concrete floors, having repetitive conversations about, "So, what does your company do?" with people who largely don't care but are faking it just to get a free hat or insulated bottle, are tiresome... physically and mentally. So I'm happy we wrapped at 5. It means I can relax in my room for a bit before going out to dinner with my colleagues at a reasonable hour.
Tomorrow's a short day on the show floor, 10am-2pm. We'll see if it winds up being even shorter than that.
