Back Home from Pasadena, Busy Week Ahead
Mar. 9th, 2025 08:23 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
canyonwalkerPasadena Trade Show Travelog #10
Back home - Sun, 9 Mar 2025, 8pm
I'm back home from my weekend working trip to Pasadena. Yes, I was working through the weekend. There was a trade show there that always runs through the weekend. The show finished up at 2pm today and I hurried to the airport. My flight at 3:45pm was a smidge late leaving the gate, but there was enough padding in the schedule that we landed at 4:50, ten minutes ahead of our scheduled arrival. Hawk came and picked me up, and I was in the car rolling away from the airport by 5:02pm.
From the airport we went straight to dinner. Hawk ate at my favorite, Giovanni's pizza, on Friday, so we had to pick something else. I agreed to her favorite, Speedy's Tacos, in exchange for a date to be named later (not too much later!) at Giovanni's. Speedy's was good, though, so it's not like I was sacrificing. Much.
We got home just after 6pm, and by 6:30 I'd unpacked my bag and put everything away. We then took a short period of time to decompress doing mindless things on our computers before going out to the hot tub together around 7pm. On this we took advantage of Daylight Saving Time on the first day of DST. Yesterday 7pm would've been well after sunset. Today at 7pm the sun was just dipping down behind the mountains west of us. It was a beautiful time for a soak in the hot tub. Yay, DST!
As I continue mentally unpacking from 3 days at the trade show I reflect on how random it was when people would come by. The busiest shift was the opening session Thursday afternoon. It's typical that the first session brings the greatest density of raw scans. Saturday and Sunday it was hard to predict when we'd see a rush of people. This conference didn't have well delineated break times or even obvious lunch breaks. In addition to giving attendees a time to eat without missing sessions, these breaks give them an opportunity to visit exhibitors without missing talks— which is important because the exhibitors fund most of the show's cost. And furthering the seemingly random element to the booth traffic, our best lead of the show came around midday today when things were otherwise dead.
In case you're wondering what "our best lead of the show" means, here are a few sales terms, defined:
OMG, here I am talking shop on what little is left of my weekend. 😖 Okay, enough of that. I'll save elaborating on what opportunities and other downstream terms mean for another time. Because there really isn't much of my weekend left. Today was kind of like a 3/4 workday, one where I got to start late (9:30) and still finish at 5. And tomorrow's Monday, a full workday.
Back home - Sun, 9 Mar 2025, 8pm
I'm back home from my weekend working trip to Pasadena. Yes, I was working through the weekend. There was a trade show there that always runs through the weekend. The show finished up at 2pm today and I hurried to the airport. My flight at 3:45pm was a smidge late leaving the gate, but there was enough padding in the schedule that we landed at 4:50, ten minutes ahead of our scheduled arrival. Hawk came and picked me up, and I was in the car rolling away from the airport by 5:02pm.
From the airport we went straight to dinner. Hawk ate at my favorite, Giovanni's pizza, on Friday, so we had to pick something else. I agreed to her favorite, Speedy's Tacos, in exchange for a date to be named later (not too much later!) at Giovanni's. Speedy's was good, though, so it's not like I was sacrificing. Much.
We got home just after 6pm, and by 6:30 I'd unpacked my bag and put everything away. We then took a short period of time to decompress doing mindless things on our computers before going out to the hot tub together around 7pm. On this we took advantage of Daylight Saving Time on the first day of DST. Yesterday 7pm would've been well after sunset. Today at 7pm the sun was just dipping down behind the mountains west of us. It was a beautiful time for a soak in the hot tub. Yay, DST!
As I continue mentally unpacking from 3 days at the trade show I reflect on how random it was when people would come by. The busiest shift was the opening session Thursday afternoon. It's typical that the first session brings the greatest density of raw scans. Saturday and Sunday it was hard to predict when we'd see a rush of people. This conference didn't have well delineated break times or even obvious lunch breaks. In addition to giving attendees a time to eat without missing sessions, these breaks give them an opportunity to visit exhibitors without missing talks— which is important because the exhibitors fund most of the show's cost. And furthering the seemingly random element to the booth traffic, our best lead of the show came around midday today when things were otherwise dead.
In case you're wondering what "our best lead of the show" means, here are a few sales terms, defined:
- A lead is a person who visits our booth. We scan their badge with a handheld device (this shows it was an Android phone with a special camera attached and a custom app), and that captures their contact details to be shared with us. We also call these scans. Either way, these are the people we can follow up with after the show.
- Within the range of leads we talk about raw leads and qualified leads. These are two key metrics used in planning goals for, and measuring success of, a trade show.
- A raw lead is any kind of contact. It could be a swag hound who just wanted stickers, a USB adapter cable, or other merch we give away for free in exchange for badge scans. Raw leads are the basic metric but ultimately not the most important.
- A qualified lead is someone who spoke with us long enough to identify they come from an organization with a business-critical problem (i.e., one that's worth them spending money to fix) that our offerings have a shot at solving. It's something we believe will turn into a sales opportunity.
OMG, here I am talking shop on what little is left of my weekend. 😖 Okay, enough of that. I'll save elaborating on what opportunities and other downstream terms mean for another time. Because there really isn't much of my weekend left. Today was kind of like a 3/4 workday, one where I got to start late (9:30) and still finish at 5. And tomorrow's Monday, a full workday.
