canyonwalker: Mr. Moneybags enjoys his wealth (money)
[personal profile] canyonwalker
About a year ago I opted to do something unusual for me, in the credit card churning game. I opened a miles-and-points credit card without a hefty signup bonus. It was doubly unusual because not only did I open it without a hefty signup bonus but I accepted a hefty annual fee of $650. I crunched the numbers in my head and decided I could make the card pay off, even starting out $650 in the hole. Now that I've owned it for a year, let's check the math on whether I was right.

The Hilton Honors American Express Aspire credit cardThe credit card I'm talking about is the Hilton Honors American Express Aspire. It's one of the new generation of premium cards— offering premium benefits in exchange for a premium price, that whopping $650 annual fee.

The trick with the benefits is that you've got to spend money on certain things, regularly, to use them. For example, there's an annual $400 credit on Hilton resort stays. But it's broken up as $200 each six-month period, and it's only good at the small percentage of Hilton's properties they classify as resorts. Similarly there's an annual credit of up to $200 on airline purchases. It's couponed as four quarterly credits of up to $50. You've got to spend on these things every period to maximize the benefit.

Maxing Out a Few Key Benefits

There are a lot more potential benefits than just the few I name here. These are just the few that work for me. And over the past year I did a solid job of making them work.

  • Due to a trick of timing I hit the semiannual $200 resort credit three times. That's $600.

  • It took a bit of finagling but I hit the $50 airline credit every quarter. And due to the same trick of timing I hit it five times in 12 months. That's another $250.

  • Amex offers small cash-back incentives at dozens of specific vendors every month. 99% of these are places I have no desire to shop, but the other 1% I did charge purchases at and earned $51 cash back.

So, just on cash back I outearned the $650 annual fee, grossing $901, net $251.

Then there are the points from spending. Even with no signup bonus I earned 132,500 Hilton Honors points over the past 12 months. Yeah, that sure looks like a big number, but HH points are barely worth $0.004 anymore, so that's just $530. And again, that's a gross value. For the net value I subtract the opportunity cost of not using one of my 2%-cash-back, no-fee cards. I cycled $15,500 of charges to earn those points. At 2% that's $310 I could have earned elsewhere, fee-free. So the points net from this card is just $220. Still, a win's a win, and this increases my net win for the year to $471.

Diamond Status

Owning the card gives me Diamond elite status in the Hilton Honors program. For the limited-service hotels we stay at a lot of the time that means very little; a couple bottles of water and maybe an upgrade to a slightly larger room. At fancier hotels it can mean a nicer room upgrade and a comped spendy breakfast buffet. We enjoyed a bit of each on our trip to Italy last year. I figure the comps were worth $200 to us. That brings the net win on the card to $671.

But Wait, There's More!

Potentially a lot more. There's a big benefit I haven't yet gotten the value of.

Every year with this card Hilton provides a free-night certificate. In the distant past I used these certs on nice-ish hotels that cost, say, $250/night. Then, as prices rose and I widened my aperture, I found a $400/night hotel. Then I really thought about it and found an absolutely amazing $1,000+/night hotel. And you know what? I'm going to book it again.

Booking that hotel for one night pushes the value of this card to over $1,800 for the past year. But you know what? Due to that "trick of timing" I mentioned above, I got two of those free-night certs. That two nights at that amazing hotel that costs almost $1,200/night now. That puts the net value of this card to about $3,000.

Will I Renew? It's a Toss-up!

But will I renew this card? That's always the question I ask in these reviews. As over-the-top as the $3,000 net value I stand to realize from owning this card for one year is, you might think holding it for the next 12 months is a slam-dunk. Actually, it's a toss-up.

It's a toss-up because that "trick of timing" I mentioned several times won't be there for me again. The resort credit will be worth only $400, not $600, and even $400 is only if I max it out— which I'm not sure I will. The airline credit will be maxed at $200. And there will only be one of those free-night certs... and it's not worth making a trip somewhere just for 1 night. (I debated how worth it it was even traveling for 2 nights.)

Put all these together and it's a lot smaller win I can forecast next year than this past year. A smaller win, and yet I start out $650 in the hole (paying the annual fee) if I want to play. I might or might not renew this card when the annual fee posts in a few weeks.

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canyonwalker

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