Shopping Costco During Executive Hour
Dec. 22nd, 2025 07:41 pmOne of the benefits to Costco Executive Member status Costco rolled out earlier this year is letting Executive members start shopping an hour early. When I wrote about whether Executive membership has been worth it (spoiler: arguably it isn't) a few days ago I mentioned that I've thought several times about hitting up Costco early in the morning for Executive Hour but never actually did it. I always figured, "Nah, I'll just take it easy at home this morning and brave the madding crowds of the hoi polloi later in the day." 🤣 Well, today I finally shopped Executive Hour.

I was up early anyway today because I had an early work meeting on my day off. That's right— not only did I work on my first true day of vacation but it was an early morning meeting! After that I went out to the clinic for a blood draw, then when I came home I had a quick breakfast while Hawk jumped in the car with me to go shopping. At Costco.
We arrived at the Mountain View Costco around 9:15am. Normal opening hour on weekdays is 10am. For Executive members like us, the store's open at 9. And as we pulled into the parking lot, hoping to find a nice, close parking space instead of the usual automotive mob scene, we found... the parking lot mobbed just as much as 1pm on a Saturday.
"Wow, everyone in Mountain View must be an Executive member," I quipped. "And when everyone is Executive—"
"—Nobody is Executive," Hawk finished the line for me. 🤣
So, yeah, that Executive member perk is close to worthless, at least here in the Bay Area.

I was up early anyway today because I had an early work meeting on my day off. That's right— not only did I work on my first true day of vacation but it was an early morning meeting! After that I went out to the clinic for a blood draw, then when I came home I had a quick breakfast while Hawk jumped in the car with me to go shopping. At Costco.
We arrived at the Mountain View Costco around 9:15am. Normal opening hour on weekdays is 10am. For Executive members like us, the store's open at 9. And as we pulled into the parking lot, hoping to find a nice, close parking space instead of the usual automotive mob scene, we found... the parking lot mobbed just as much as 1pm on a Saturday.
"Wow, everyone in Mountain View must be an Executive member," I quipped. "And when everyone is Executive—"
"—Nobody is Executive," Hawk finished the line for me. 🤣
So, yeah, that Executive member perk is close to worthless, at least here in the Bay Area.





The Citibank DoubleCash card is the oldest in my credit card portfolio. I've had it, and the the predecessor I converted it from, for over 10 years now. Citi DC, as I call it for short, comes with a fairly simple proposition: it pays 1% on purchases charged plus another 1% on balances are paid. The dividend earned can be taken in the form of a bank transfer or applied as a statement to help pay off the balance. Though if you choose the latter method you loose out on the second 1% of that amount, so it nets out as 1.98%.
At the time it offered slightly better redemption terms; Fidelity would auto-deposit cashback to my Fidelity account every time the cashback balance passed $25. Citi made me wait 'til $50 for a check. Citi's now better with no minimum for a transfer, but I continue to use the Fidelity card way more because the auto-deposit to my Fidelity account is so convenient. That's a big part of why I've cycled over $22,000 of charges through it in the past 12 months, versus less than $500 on the Citi DC.





"Okay, how are those two similar?" you might wonder. One comes from a respected French distiller and has long been recognized as a top-shelf vodka. The other comes from Costco, the warehouse store best known for discount prices on this sold in huge quantities, like 







