canyonwalker: wiseguy (Default)
Yesterday I wrote "Are We in a Recession?" noting that while a simplistic technical definition says yes, other significant factors say no. But a lot of ordinary people think we are. A recent CNN poll, for example, found that 64% think we're already in a recession. As business cycles are driven by expectations of the future, ultimately if people think we're in a recession then we are in a recession— or soon probably will be.

Okay, so why do people think we're in a recession?

I figure half of those saying we're in a recession now are the 1/3 of the country who get their news from Fox News, et. al. Conservative media have been screaming about economic collapse since... about January 6, 2021, when Congress acknowledged Joe Biden's victory in the Electoral College despite a conservative lynch mob whipped up by former president Donald Trump storming the Capitol. Morning, noon, and night they pound the table about how Democrat political leaders are villainous morons bent on destroying the US because they hate it. So of course people who get their world-view from the fever swamps think we're in a recession. They're also think we're in a socialist dictatorship led by a mentally incompetent man who stole the election through 10,000,000+ fraudulent votes.

What about the other half of the people who say we're in a recession now? Partly it's the knock-on effect of the conservative media fever swamps. When major media outlets like Fox scream that we're in a recession, other media feel compelled to cover the "story". They phrase it as a question— "Are we in a recession?"— and write stories to "cover the debate". But even asking the question, and repeating it in headlines daily, causes many people to assume the answer is yes. Or at least that "yes" is as likely an answer as "no".

It's interesting to note that the result from last week's opinion poll, "Are we in a recession?" is no different from results of similar polls three weeks ago— well before the Commerce Department's Thursday announcement that Q2 growth was -0.9%. So facts aren't changing many people's minds. Furthermore consider that the flip of the poll number, 36% who think we're not in a recession, is basically the same as President Joe Biden's approval number— which has been mired in the 30s for a year or more. So basically the recession question is just another front in the opinion war from political opponents on the right and those on the left they've frustrated by making the government dysfunctional.
canyonwalker: Mr. Moneybags enjoys his wealth (money)
I was combing through old emails in my work account today (trying to get to "Inbox Zero"— though that's another story!) and found a pleasant surprise. A $50 Vanilla Gift Card.

Vanilla Gift Card

I won this gift card back in November for participating in a customer survey*. The email with the details quickly got buried in my inbox and slid out of sight. If I hadn't gotten the idea of trying to get to "Inbox Zero" during a boring stretch of a few hours with no meetings this afternoon I might have lost this forever.

When Are Surveys Worth It?

I put an asterisk next to "customer survey" above because I participate in very few surveys I'm invited to. Ditto "contests". Unless I've got a compelling issue I want to draw attention to, a company needs to make it worth my while to give feedback.
  • An offer of, say, 50 frequent flyer miles is not going to buy my time. Depending on the program that's worth at little as $0.50.
  • 500 miles, though? That's worth $5 on the low end, up to $10 on the high end. Now I'll consider it. The miles have got to be for a program I care about, though. 500 miles with an airline I rarely or never fly is worth nothing.
  • Often the offer is a store branded gift card. That's only interesting if it's a store I like. A $5 Starbucks card doesn't motivate me because there's nothing I want at Starbucks.
  • Cards like the Vanilla Gift Card are great rewards because they're Visa cards and thus usable nearly anywhere. It's the closest thing to cash you're likely to get. (Cash is king.)
  • Finally, I won't play for a chance at a reward. "Enter and you can win up to $100!" means "You will most likely get nothing."
An example of these rules in practice: Last month I clicked through a customer survey about a product I use at work. The offer was a $10 Amazon certificate. Yeah, that's a store branded card, so not as good as cash, but c'mon, you can always find something you like at Amazon. I decided $10 was worth a few minutes of my time. ...Particularly because I actually use the software in my job and wouldn't mind seeing it improved based on my feedback.

This $50 card, though, that's a nice one. What did I do to earn that? Well, it was a contest. I know I just wrote that I don't do contests, but this was one at work. In a department-wide meeting we were all challenged to a knowledge test. That changes the payoff matrix. I participated because my colleagues and managers were watching. Then I earned the top score. $50 gift card, cha-ching!


canyonwalker: WTF? (wtf?)
I've participated in a few online surveys recently. Not the kind that are like, "Please rate your recent call with us on a scale of 1-10" but the kind that are like "Tell us what you think about various products/brands in Category X." Ordinarily these surveys would be worth little mention— worth as little as the minuscule rewards they offer as payment— except for how ridiculous the questions they ask are, given *gestures broadly at everything* the state of the world the past 11½ months.

Which of the following have you done in the past year? a typical question asks, with answers such as:

( )   Seen a movie in a movie theater
( )   Attended a live concert in person
( )   Traveled internationally
( )   Purchased an F-15 Strike Eagle

I see questions like this over and over, and each time I think, "Wait, is this a trick question?" ...Sure, the one about purchasing an F-15 Strike Eagle clearly is a trick question. It's an $80 million fighter jet. I presume that choice is in there— yes, I literally have seen it in a survey— to catch people & bots who are ticking all the boxes. But the rest of them? Part of me wonders if the survey is being run by the health authorities to see who's breaking the law.

After being disqualified from numerous surveys for, well, having been on planet Earth where a raging global pandemic has curtailed a variety of once-common commercial activities the past year, I finally got past the screening questions on one last night. Amusingly, that survey even had notes in its questions that many activities it asked about would be extremely limited. Well, at least one market research team is familiar with Earth c. 2020 CE.



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