canyonwalker: wiseguy (Default)
Pasadena Trade Show Travelog #8
At the hotel - Sat, 8 Mar 2025, 8pm

Today was the long day at the trade show. The exhibits floor was open 10a-6p. That meant my colleagues and I were "on" for 8 hours. Coming off waking up at dumb o'clock this morning— dumb but not stupid; stupid o'clock was the day before— I figured I'd be tired by the end of it. And I was. But at least I was just tired, not totally trashed.

It was a good day on the show floor. We finished with 205 badge scans, 120 of them from today. And I enjoyed spending a few hours dressed as Jenkins the Butler. It was, as always, a good draw for conversations in our booth, plus just plain— well, as plain as possible when I'm wearing a tuxedo— fun.

I finished up the last few hours at the show back in Clark Kent disguise. I still had the mustache, though. ("Cuz it's real.) It cracked me up how many people excitedly told me, "Some guy was dressed up as Jenkins earlier, did you see him?!" My colleagues were amazed, too. We discussed how we always thought it was silly, like straining the bounds of disbelief, that Superman changes out of his Underoos and puts on a pair of glasses, and people are like, "OMG, mild-mannered reporter Clark Kent, did you see where Superman went?" Now we know this really happens. 😳🤣😎

After the show Shawn (one of my colleagues at the booth) and I joined the team from the Jenkins booth and one of their spouses to go out for dinner. Shawn and I were feeling our oats from those 205 badge scans, so we half jokingly pushed for going to an expensive steak restaurant. With a very budget conscious manager from other booth signing the bill, though, we ended up at a much more modestly priced Japanese ramen shop. Dinner was good, and also ended early— which was also good. All of us were tired from a long day.

I got back to my room just before 8pm. Like I said, dinner finished early. We had one drink apiece, instead of the 3 or more that typify a business dinner.

I gave serious thought to catching up on those other 2 drinks on my own back here at the hotel. I even have a voucher for 2 free drinks in the hotel bar, a gift for my Marriott Lifetime Titanium elite status. It feels like sacrilege not to use it, but that's exactly what I'm going to do: not use it. I'm not 30 anymore. "Have 2 free drinks on us" is something I'm okaying passing up when I'm tired after a long day and I could just stay in my room, stretched out across the bed, instead. I mean, if there was a free drink in my room, I'd drink it. I just don't feel like going back downstairs for it.

Plus, getting to bed early tonight seems like a good plan. Tonight's the clock change for Daylight Saving Time. We lose an hour of sleep. Though with my body playing stupid get-up-early games recently, the time change means I'll probably wake up at 6:30 instead of 5:30. Thus I'll be happy getting to bed by 9:30 again tonight.

canyonwalker: wiseguy (Default)
Pasadena Trade Show Travelog #7
At the show - Sat, 8 Mar 2025, 3:30pm

Day 2 of the show today is a long day. We're at the show from 10 'til 6, 8 hours. Often this would be a monotonous experience, but I've broken up the monotony today by portraying Jenkins the Butler.

Being the Butler - SCaLE 2025 in Pasadena (Mar 2025)

Yes, I've done this before. I've been doing it for several years now, once or twice a year at trade shows. A few people at my company really love it and ask me if I'll do it each time. Plus, I get a kick out of it.

Today I Clark Kent-ed it for the first 90 minutes of the show. I wanted to gauge what traffic would be like. Plus, I figured the best time for getting foot traffic past the booth would be during lunch breaks. So at 11:30 I went back up to my room— have I mentioned how I love the fact it's just 5 minutes from the show floor in the convention center to my room in the adjacent hotel?— changed quickly— I had my mustache groomed already; that's the most time consuming part of preparing for character— and walked back in to the convention center.

Right away people recognized me. Some did double-takes or just stared in confusion, but several shouted, "It's Jenkins!" I had several requests for pictures before I even got to my company's booth.

This year the Jenkins Project also has a booth. Jenkins is an open-source project. The photo above shows me posing in their booth. I'm sharing that one here because I'd rather not identify my employer by name in this personal blog. "Okay, so what does Jenkins have to do with your employer?" you might ask. We're the main sponsor of the Jenkins project, and we also sell a commercial tool that's an enterprise grade version of Jenkins. Years ago we even had the butler in our logo.

Some of the reaction I got were priceless. One of the guys in the Jenkins booth has worked on Jenkins as a developer and project manager for 10 years. He'd only heard that "there's some guy who dresses up as Jenkins". He'd never met me (before yesterday) or knew that it was me or has seen my Jenkins act in person. He really treasured taking a selfie together. A gent at the neighboring booth was practically floored when he saw me. He was laughing so hard— with joy— that he couldn't even speak.

I stayed in character as Jenkins for a few hours. Originally my thinking was to change back to Clark Kent around 1pm, but I was still getting good response to the character so I held on 'til 3. Then back upstairs to change again. Dratted how there are no phone booths in 2025!


canyonwalker: Planes, Trains, and Automobiles. Travel! (planes trains and automobiles)
Trade Show Travelog #8
LAS Airport - Thu, 5 Dec 2024, 6:15pm

Another year of AWS re:Invent is a wrap. The exhibitor show closed at 4pm today. I'm now at the airport awaiting my 7:15pm flight home.

I worked the full day at the show today, 10am-4. I was only on the duty roster to work 'til 1pm. In the morning I checked with Southwest Airlines to see if I could change to an earlier flight. The option was there to confirm a seat on the 4:20pm departure... but I decided, "Enh, I'll see how things are going at the show at 1pm and check again later." That was a mistake. By 1pm all the confirmable seats were gone.

But staying through 4pm was also a good thing, for the team. The booth got busy in the afternoon, even after other people peeled off to travel home. The last 8 of us were often all tied up working. And people responded well to Jenkins the Butler being in the booth.

Another costume remix as Jenkins the Butler (Dec 2024)

Yes, I dressed as The Butler again today. I drew a lot of traffic into the booth just by people recognizing me— or, should I say, my persona. They'd walk by, do a double point, then point and laugh (in a good way!). I'd wave them into the booth. Lots of people took selfies with me.

I also had a good conversation with an overseas partner while dressed as Jenkins. This was an executive meeting with one of our VPs... and the partner VP recognized me from Jenkins World conferences as far back as 2018! We also compared experiences from 2022 getting out of Orland, FL when Jenkins World was canceled last-minute due to an oncoming hurricane.

The end of the show at 4pm might have felt like the end of the workday. But, ugh, it was not. First, I stayed to help the team tear things down and box them up until about 4:30. Then it was a loooong walk back to my hotel's bell desk where I'd left my suitcase. Then it was a long wait, 15-20 minutes, for a car via Uber and Lyft. Oh, and prices were high. Uber wanted over $80. Lyft was under $50... until I clicked for the ride then it was suddenly $65. This isn't the first Lyft has been thieves. But still they were cheaper. 🤷 Oh, and traffic made things take a long time to get to the airport. The ride was almost 25 minutes. It's less than 5 miles.

At the airport my first order of business— after getting through security, that is— was to get dinner. Dinner at 5:30pm was the first food I've had since before 8am today. Yes, I was so busy at the show I skipped lunch today. But now I've eaten, and I'm sitting, and I'm finally unwinding. So far my flight home to SJC is showing on time. Fingers crossed Southwest doesn't find a way to disappoint as usual.

canyonwalker: wiseguy (Default)
Trade Show Travelog #5
Sands convention Center - Tue, 3 Dec 2024, 2:15pm

Day 2 at the AWS trade show is partly over. For me, though, the at-the-show part is completely over. In a few minutes I'll head to my hotel room to catch up on email, Slack, and other stuff for the rest of the day.

It'll be a different hotel than yesterday, though. This morning I checked out of the Embassy Suites and took my bag over to the Wynn.

The Wynn hotel in Vegas is classy and comfortable (Dec 2024)

It's a swank property and it's right on the Strip, across the street from the Sands. Primo location. But I haven't been to my room yet. I haven't even checked in. I just dropped my bag with the bell desk at 9:30 this morning and walked over to the show. Now I'll walk back, check in, and rest up in my room while catching up on work.

Today was a good day at the show. I dressed as Jenkins the Butler again.

Another costume remix as Jenkins the Butler (Dec 2024)

I remixed the butler's costume yet again. This time I kept the classic slate blue suit and white shirt and pocked square but swapped the bowtie for something matching the company's light purple. I got compliments from our marketing leaders... and lots of requests from conference-goers to take pictures with me. I enjoy it.

But now I'm about to head back for the day. I'm glad I can do this at 2pm instead of working the show floor all the way through to 6pm. This year my company's event leaders got organized and made a duty roster. And communicated to the whole team that they're expected to heed it. I've only been asking for that, unsuccessfully, for 6 years.

canyonwalker: wiseguy (Default)
Trade Show Travelog #3
Sands convention center - Mon, 2 Dec 2024, 4pm

Day 1 of the AWS re:Invent trade show is getting going.

AWS re:Invent in Las Vegas (Dec 2024)

I walked over to the Sands convention center after 3pm to pick up my badge. Walking was arguably a bit of a mistake, as it was a solid mile. Distances in Vegas are deceiving. After getting there and getting my badge I still need to be on my feet for at least the next 4 hours. I know, that sounds like nothing much; only 4 hours. But trade shows are tough for many reasons, not the least of which is almost no padding on the floor we stand on all day.

Our booth team, with Jenkins sporting new company colors (Dec 2024)

We expect a full booth all evening. In the photo above are my colleagues who were there early. I'm the one dressed as Jenkins The Butler, of course. This year I've traded in the butler's classic fashion of a white shirt and red tie (blog with photos from last year's event) for a purple shirt that matches the company's new color palette. This is part of an effort to ingratiate myself and what I do with our new-ish exec team who aren't all in favor of branding ourselves— partly— by what we do with this well known open source software project. Well, I am to fix that, one mustachioed smile at a time. 😂


canyonwalker: wiseguy (Default)
Today my company held its annual conference. Er, part of its annual conference. We did a virtual one-day conference several weeks ago that attracted 1,000 attendees. Today was one of three installments of our "world tour" conference. We had about 35 attendees out of about 60 registrants. Yes, that's... small.

I reprised my cosplay as Jenkins the Butler at this show.

Jenkins the Butler in some new colors (Nov 2024)

I even gave a half-hour technical presentation with Q&A dressed up like this. Yes, if you're comparing it to my past appearances, such as at AWS re:Invent last year, the colors are a bit different. I changed to a light purple shirt here to match my company's "ultraviolet" color palette.

As far as the small even this year, there are pluses and minuses. On the one hand, it feels like a huge let-down to have an audience of just 35 customers and prospects when last year we had over 100 for the same event... and in 2019 we had 2,000 attend in-person. On the other hand, it seems that the industry trend here is that smaller companies are carefully reconsidering the costs of putting on big shows and deciding the benefits aren't there. The smaller format means that customers and prospects who do attend get legit face-to-face time with our CEO and other executives. As long as we can drive the right attendance that's really valuable.

canyonwalker: wiseguy (Default)
Vegas Travelog #4
AWS re:Invent conference - Tue, 27 Nov 2023. 3pm.

This week I've been attending the AWS re:Invent conference to staff my company's booth in the exhibitor showcase. I've done this countless times before for various conferences, including AWS re:Invent at least 3 times in past years, but this time I'm doing it a bit differently. I'm appearing as Jenkins the Butler— a personification of the logo for the popular Jenkins open source project. Well, I've done that a few times before at various conferences, too. But this time I'm portraying Jenkins the whole time.

I dressed as Jenkins the Butler at AWS re:Invent (Nov 2023)

The go-ahead to go wall-to-wall on being the butler comes amid a shift in attitude of my company's execs toward the Jenkins project. For years we've earned most of our money from selling a commercialized tool based on Jenkins. In return we do a lot of commits to support and improve the open source project. After getting off to a strong start co-marketing with Jenkins we entered a period with leadership that didn't want to associate us too closely with open source. That was kind of nuts because it has long been such a core part of our business. New leadership has embraced Jenkins again, redoubling our investment in building enhancements on it and being proud to tell people that's what we do.

The company made Jenkins the Butler masks as giveaways for AWS re:Invent! (Nov 2023)

Part of that pride in what we do is including messaging about Jenkins and the Jenkins logo in our branding. At this conference we've gone even further making Jenkins one of our give-aways. Oh, we've always had Jenkins stickers, and we have them again this year. But this year we also have Jenkins masks! There's even a contest— tweet pictures of 3 or more Jenkins in the frame to enter to win an Xbox!

"Being the Butler", as I call it, has been fun, as always. The reactions I get from people are great. Some spot me from 10 to 15 feet away, do a whole-body double take, and beam with smiles as they recognize me. Others don't notice me right away— I figure that's because the conference is pretty crowded, and the show floor is basically nonstop sensory overload with so many things sights and sounds— until they're already talking to one of my colleagues. Then they finally notice me looking at them from 3 feet away with an obsequious smile and basically do a spit-take. Nobody expects Jenkins the Butler to appear live, in 3D!

Dark Jenkins - putting the "Sec" in DevSecOps! (Nov 2023)


On Tuesday it was bright out when I walked to the conference center, so I wore my sunglasses when I was on the street. Once at the show I took them off because they're not part of the standard Jenkins character. But I donned them a few times for a variation I call Dark Jenkins. He puts the Security in DevSecOps! He'll fail your build if your code doesn't pass all the tests!
canyonwalker: wiseguy (Default)
Today was the main day of DevOps World Silicon Valley. As I explained last night, I dressed today as Jenkins the Butler— the logo/mascot/logo/spirit of the open-source project Jenkins CI. And unlike past shows when I've portrayed Jenkins, I stayed in costume the whole day today.

Jenkins, the world's most-used continuous integration engine

Yes, I dressed like the guy in the logo. Yes, I did it convincingly. I posed with a lot of people who wanted selfies and group pictures with Jenkins the Butler. When one of my company execs saw me in character this morning he asked me to present one of his slides on stage during his keynote. We agreed before the keynote and spent two minutes discussing the slide together... and that was all the prep I had. I killed it. Our company founder transcribed my presentation and shared it with the company on Slack. Later in the day I did a 15-minute streaming TV interview with an industry journalist in character.

I'll post pics and links for these Jenkins hijinks tomorrow or this weekend, when I have time and energy. Right now it's late in the evening and I am tired from wearing a tuxedo all day and being in character.

canyonwalker: wiseguy (Default)
It's about 5pm and I've gotten back to my hotel. I checked out this morning but left my suitcase with the bell desk so I wouldn't have to lug it through the conference. Yeah, I could have gone straight to the airport from the show if I'd taken it, instead of trudging on foot almost a mile back to my hotel, but the waits for taxis, Lyft, and Uber from the conference hotel are crazy. It's actually somewhat quiet back here at the Resorts World... but only somewhat, as people are streaming in for National Finals Rodeo (NFR), one of the biggest events of the year in Vegas.

I worked the show all day today, 10am-4pm. I actually arrived at the booth at 9:45 when almost nobody else was there. The few who were noticed that I was early, though, and thanked me. One of my teammates didn't even show up at all today. Trade show discipline has sadly never been a priority at this company. Though maybe that's changing now with new people in the marketing events team. ...Until they all turn over again in 6 months, then who knows what comes next. 🙄

I dressed up as the Jenkins the Butler again today, after lunch. I'd done it earlier this week on Monday evening. Overall recognition of the character was poor. It's not quite the best demographic here at this show. I got a colleague to join me on making a round through several other vendors' booths this afternoon. The idea was we'd have some fun and stir up some trouble. ...Trouble by challenging competitors with a living mascot, that is. Sadly the competitors' booths didn't have many technical people in them, so few people were aware of the prank we were playing.

I did score an interview with a roving AWS re:Invent TV crew. I told them I'd just come back from the Rap Battle booth, and spat fire on a few verses live for them. The interview loved it and did a mic drop for me on camera.

I'll post more about the Jenkins cosplay soon.



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