Moral Panic over BNPL
Apr. 23rd, 2025 05:02 pmI saw a news article today about moral panic over BNPL. Apparently discussions have exploded on social media recently about people buying tickets for SXSW— the annual South by Southwest music/film/pop tech festival in Austin— using Buy Now, Pay Later (BNPL) services. The tenor of the discussions, which are really more like opposing rants, seems to be Kids These Days are being fooled into spending money they don't have on things they don't need vs. Old Fogeys who can't open their email without downloading at least 3 viruses. That prompted me to think, What is BNPL— and is it good or bad?
I've been vaguely aware of Buy Now, Pay Later schemes as a way of buying things online for a while now. I say vaguely because I know they're out there but I've never looked into them. And yes, lurking within my terminology is a value judgment. I've thought of them as them schemes because I've been suspicious from the start that they're come-ons that snooker uneducated customers into overpaying, in the form of high interest rates and service charges, on luxuries they maybe shouldn't be buying in the first place. But it's not just stuff like travel and pricey concert tickets; nowadays even DoorDash offers BNPL. If you can't afford a Chipotle burrito without financing it, maybe you shouldn't be eating out so much!
Okay, so what is BNPL? It's micro-credit. When you go to purchase something online, instead of charging it to a credit card, you can charge it on a BNPL plan. There are lots of fintech (financial technology) companies out there— many startups, but also bigger companies now— that offer these short-term loans and are integrated into various e-commerce sites. You go to checkout, you see the BNPL offers, and maybe you pick one of those instead of entering a credit card number. BNPL sets up a small loan specific to the thing you're buying. The merchant gets paid right away, your item ships right away, and you pay for it in installments.
See? Put that way, BNPL is not so foreign. It's kind of like a credit card. But it doesn't require opening a credit card in advance. This makes it accessible to the "under-banked": the socioeconomic group of people who find it hard to use banks or who are under-served or rejected by banks. The modern technology and interface for setting up BNPL works in a way that's way more familiar to younger generations. That helps explain the definite age gap in whether your reaction is "Wow, BNPL is great!" vs. "What's this new-fangled thing that's trying to steal my money?"
Okay, but is it stealing anyone's money? Part of my initial suspicion about BNPL was that it seemed to good to be true. Companies have to make their money somehow. How does BNPL earn money? In particular, are they like another credit provider for the under-banked— payday lenders, who charge outrageous interest rates and fees?
A bit of research shows that BNPL generally does not charge high interest rates. In fact it seems that a lot of offers extend short-term credit to buyers for free. For example, a customer purchasing a $1,000 plane ticket may be offered a plan to pay $250 now with another $250 due each of the next 3 months.
BNPL makes its money, as credit card companies do, by charging the merchants a fee. And, also like credit card companies, they make money by charging fees to the borrower if they miss any of their payments. If you're a few days late with one of those $250 installments, you may find all your remaining installments going up to $260— plus a $7 late fee.
A lot of the moral panic around BNPL is that it encourages people to overspend. I'll just point out, that's been a concern with credit cards for decades, too. I remember when I was a kid watching a family TV show in reruns, a well known older show that was in Black-and-White, where in one episode the teenage characters were getting themselves in all kinds of trouble because one of them had a new credit card and could not understand that he still had to pay for things, eventually. "Really, the moral of this TV show is 'People Are Too Stupid To Understand Credit Cards?'" I thought to myself. And I was a pre-teen then! The point is, what was a moral panic of 1960 seemed foolish by the 1980s. Similarly, much of today's hand-wringing about BNPL seems like people choosing to be frightened by a new technology they're unable or unwilling to understand.
But that said, it does seem wrong that you can finance a burrito on DoorDash.
I've been vaguely aware of Buy Now, Pay Later schemes as a way of buying things online for a while now. I say vaguely because I know they're out there but I've never looked into them. And yes, lurking within my terminology is a value judgment. I've thought of them as them schemes because I've been suspicious from the start that they're come-ons that snooker uneducated customers into overpaying, in the form of high interest rates and service charges, on luxuries they maybe shouldn't be buying in the first place. But it's not just stuff like travel and pricey concert tickets; nowadays even DoorDash offers BNPL. If you can't afford a Chipotle burrito without financing it, maybe you shouldn't be eating out so much!
Okay, so what is BNPL? It's micro-credit. When you go to purchase something online, instead of charging it to a credit card, you can charge it on a BNPL plan. There are lots of fintech (financial technology) companies out there— many startups, but also bigger companies now— that offer these short-term loans and are integrated into various e-commerce sites. You go to checkout, you see the BNPL offers, and maybe you pick one of those instead of entering a credit card number. BNPL sets up a small loan specific to the thing you're buying. The merchant gets paid right away, your item ships right away, and you pay for it in installments.
See? Put that way, BNPL is not so foreign. It's kind of like a credit card. But it doesn't require opening a credit card in advance. This makes it accessible to the "under-banked": the socioeconomic group of people who find it hard to use banks or who are under-served or rejected by banks. The modern technology and interface for setting up BNPL works in a way that's way more familiar to younger generations. That helps explain the definite age gap in whether your reaction is "Wow, BNPL is great!" vs. "What's this new-fangled thing that's trying to steal my money?"
Okay, but is it stealing anyone's money? Part of my initial suspicion about BNPL was that it seemed to good to be true. Companies have to make their money somehow. How does BNPL earn money? In particular, are they like another credit provider for the under-banked— payday lenders, who charge outrageous interest rates and fees?
A bit of research shows that BNPL generally does not charge high interest rates. In fact it seems that a lot of offers extend short-term credit to buyers for free. For example, a customer purchasing a $1,000 plane ticket may be offered a plan to pay $250 now with another $250 due each of the next 3 months.
BNPL makes its money, as credit card companies do, by charging the merchants a fee. And, also like credit card companies, they make money by charging fees to the borrower if they miss any of their payments. If you're a few days late with one of those $250 installments, you may find all your remaining installments going up to $260— plus a $7 late fee.
A lot of the moral panic around BNPL is that it encourages people to overspend. I'll just point out, that's been a concern with credit cards for decades, too. I remember when I was a kid watching a family TV show in reruns, a well known older show that was in Black-and-White, where in one episode the teenage characters were getting themselves in all kinds of trouble because one of them had a new credit card and could not understand that he still had to pay for things, eventually. "Really, the moral of this TV show is 'People Are Too Stupid To Understand Credit Cards?'" I thought to myself. And I was a pre-teen then! The point is, what was a moral panic of 1960 seemed foolish by the 1980s. Similarly, much of today's hand-wringing about BNPL seems like people choosing to be frightened by a new technology they're unable or unwilling to understand.
But that said, it does seem wrong that you can finance a burrito on DoorDash.