Enshittification
Aug. 12th, 2024 10:16 pmSeveral weeks ago a friend of mine used the phrase, "The enshittification of everything" in conversation. It rattled around in my head for a few days, definitely striking a chord. We'd been grousing to each other about the decline in various services, and the phrase was a deliciously colorful way to capture the growing frustration that we can't have nice things, anymore. Also, I thought I'd heard it somewhere else before, but I wasn't sure where. So after a few days I looked it up online to see where else I might have heard it.
It turns out "enshittification" is a relatively new term. It was coined in a November 2022 blog by writer Cory Doctorow. (Wikipedia article on enshittification.) As you might parse from the roots of the word itself:
But there's more to it than just the simple linguistic parsing of the word. And it's just not a general frustration with things getting worse in recent years, like what's happened to almost everything between inflation and shrinkflation. Doctorow coined enshittification in a specific context talking about how online platforms, particularly social media but also commerce and search, deteriorate in quality. More specifically, Doctorow described 3 stages these platforms go through as a function of their business model. I summarize it like this:
It turns out "enshittification" is a relatively new term. It was coined in a November 2022 blog by writer Cory Doctorow. (Wikipedia article on enshittification.) As you might parse from the roots of the word itself:
en•shit•ti•fi•ca•tion, n: a process by which something becomes shitty, or shittier. {my own definition}
But there's more to it than just the simple linguistic parsing of the word. And it's just not a general frustration with things getting worse in recent years, like what's happened to almost everything between inflation and shrinkflation. Doctorow coined enshittification in a specific context talking about how online platforms, particularly social media but also commerce and search, deteriorate in quality. More specifically, Doctorow described 3 stages these platforms go through as a function of their business model. I summarize it like this:
- First, the platform delivers great value to its users. This means running the business at a loss but it builds a strong user base and locks users in via the network effect.
- Second, the platform abuses users as it shifts to delivering value to its business customers. This builds a base of paying customers who get locked in because that's where the audiences are, and gets the platform on track toward profitability.
- Third, the platform abuses its business customers to take more profit for itself and its shareholders. After too much of this, users and advertisers will start to peel away because they feel the frustration just isn't worth the lock-in. The presence of a compelling competitor accelerates this and hastens the platform's demise; giant companies erecting legal barriers to competition slows it.